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    Technology-Driven Advertising

    STRATEGIC CREATIVE
    1
    • USP Development
    • Concept and creative development
    • Full service television, radio, digital, social & mobile
    • Post production — editing, motion graphics, color correction
    • Campaign landing page & microsite
    METRICS-BASED MEDIA
    2
    • Integrated media strategy, planning, buying & optimization
    • Television & radio
    • Print
    • Digital media — online display, pre-roll video
    • Mobile
    • Search Engine Optimization
    • Hispanic media
    DATA & ANALYTICS
    3
    • Proprietary planning & optimization tools
    • Research & planning
    • Real-time dashboard reporting
    • Integrated campaign reporting
    • Offline to online attribution
    • Competitive analysis & research
    • Website conversion optimization
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    Our Clients

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    PROPRIETARY MULTI-LAYERED


    ANALYTIC TOOLS

    Catapult is an industry leading data science source and media planning process that optimizes all client campaigns with qualitative and quantitative reporting and insights. The Catapult process engages the agency's Creative, Account, and Media teams to share interactive communication with brand clients, ensuring the media optimization of each campaign.

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    Advanced analytics delivering high level predictive intelligence for media planning, optimization and estimation of KPIs.

    MARKET RETAIL PENETRATION INDEX
    HBG’s proprietary testing methodology to determine retail response.

    HBG’s proprietary statistical approach to web attribution analytics that measures the response curve of TV airings and extrapolates the hidden signal from the visible signal through a proven methodology. 

    HBG’s proprietary database of media trends and buying behaviors derived from national and local media campaigns spanning over 25+ years and several billion dollars of already optimized media to help a new campaign target the most effective media with almost 100% accuracy.

    Proven Track Record

    Predictive Capabilities = Strong Results Dramatically Improve Your Cost Per Acquisition. Optimize Consumers’ Lifetime Value. Drive to Retail. Deliver Unparalleled ROI on Every Dollar Spent.

    PREDICTIVE CAPABILITIES = STRONG RESULTS

    HBG closely tracks numerous
    performance indicators across multiple
    campaign categories, consistently
    producing industry-leading results.

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    ABOUT HBG

    HBG is a technology-driven advertising agency with a rich history of analytics spanning nealry 30 years. The company’s propriety technology continues to evolve and weaves its way through every facet of its full-service advertising platform: Strategy, Planning, Creative and Production, Performance-Based Media Buying, and Analysis. HBG routinely serves both Fortune 500s and emerging brands generating industry-leading results with over 1,000 campaigns, $6-Billion in retail sales, and 450+ creative awards.

    450

    INDUSTRY AWARDS

    $6 Billion+

    RETAIL SALES

    500

    FORTUNE LISTED COMPANIES

    1,000

    NUMBER OF CAMPAIGNS

    Los Angeles, CA

    1201 West 5th Street Suite T230
    Los Angeles, CA 90017
    (310) 844-0225

    Midwest Location

    300 N. 16th Street
    Fairfield, IA 52556
    (310) 844-0225
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    1,000+ Campaigns. 450+ Creative Awards. $6 Billion in Retail Sales.

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